the PeopleClues Team

The PeopleClues team consists of recognized experts in the field of psychometrics and test development, web application design, international branding, global strategic marketing development and virtual business leadership.

The PeopleClues team:

Julie Moreland, Senior Vice President

As Senior Vice President of PeopleClues, Julie is responsible for leading the organization to meet global objectives. During the past 21 years, Julie has become a nationally respected authority on practical business applications of assessment technologies.

As a high-level manager in a $5 billion, 160-branch division of a Fortune 100 company, Julie gained a perspective on the complex workings of a major corporation. She then ventured into the challenging world of high tech entrepreneurs as the CFO of a $4 million start up computer-solutions company. Julie is the co-developer of several employment assessment products used by thousands of clients globally. These assessments are used for measuring job fit, attitude and level of engagement of candidates and employees. These assessments are built for pre-employment screening, career development, team development as well as training and development.

Julie was recently successful leading our international team of Psychologists through a 3-year rigorous review and awarded an industry-coveted certification from the British Psychological Society for the PeopleClues Assessments. To end-user clients, this test registration gives peace of mind through the knowledge that the assessments they are using have been built to quality standards and have received an internationally recognized “seal of approval”.

Julie holds a bachelors degree in Finance from the University of West Georgia with a secondary emphasis on Business Information Systems. As a Fellow of the Workforce Stability Institute, she has written a chapter of their flagship book, How to Attract, Optimize and Hold your Best Employees and is busy collaborating with other authors on a new book called “Women Who Mean Business” to be published in early 2012. Julie is also a member of the prestigious Women’s President’s Organization, a non-profit organization of presidents and CEOs of multimillion-dollar businesses. Julie is currently focused on designing and promoting programs for improving the “Candidate Experience” and promoting best practices to encourage and assist companies in becoming a “Candidate Champion”.


Bobby Cottrell, Vice President of Engineering

As Vice President of Engineering for PeopleClues, Bobby is responsible for everything product-related, from application development to marketing and branding. Prior to the founding of PeopleClues in 2000, he spent 16 years in marketing and building strong brand identity programs for other companies with his own company.

Starting in 1984, Bobby helped companies build their brand identity with strong, cohesive image campaigns, with many of his clients seeking his assistance before taking their company public in order to create the dynamic new image needed to raise investment capital in the public sector. Beginning in 1994, he began working with clients to build their brand identity by establishing their presence on the web, first with static websites and eventually with interactive, database-driven web applications. His vast experience working with clients in industries such as internet service providers, wireless communications, ERP software solutions, international IP communication services and government agencies has been instrumental in building robust platforms with simple, functional usability for PeopleClues products.


Cathleen Carlos
Director, HR Consulting & Content Development

As Client Relations Manager, Cathleen builds and develops relationships with PeopleClues’ resellers and customers, helping them become more successful in their talent acquisition, pre-employment screening and employee development initiatives. In this role, she also manages the advancement of PeopleClues’ brand and online presence.

Throughout her career, Cathleen has developed a rich understanding of the challenges HR professionals face daily as they build and develop top performing workforces. She previously served as a Human Resource assistant for Community Care College, where she participated in the screening, interviewing, onboarding and training of new hires, and managed the organization’s employment brand on social media channels. Earlier in her career, she performed background checks, reference verifications and other methods of talent screening for employers as a screening specialist at Global HR Research.

Cathleen earned her bachelor of arts in Communication and Marketing from Florida Gulf Coast University, where she began her career in HR as an assistant in the university’s Career Center.

Drawing from an extensive social media background and a passion for writing, Cathleen blogs at GetHiredbyCat.com, which covers a range of HR, candidate experience and job search topics. She also writes for Salary.com, where she provides search tips for job seekers, and co-manages the Oklahoma HR State Council Conference blog.

Follow Cathleen on Twitter @GetHiredbyCat.


Dr. Leonard D. Goodstein, Ph.D. Psychometrics

As the co-author of the PeopleClues line of assessments, Dr. Goodstein is responsible for leading the internal and external international team of experts for assessment development and ongoing maintenance of validation objectives. After receiving his bachelor’s degree with honors from the City College of New York, Dr. Goodstein went on to receive both an M.A. and Ph.D. from Columbia University, both in Psychology. A holder of the Diploma in Clinical Psychology of the American Board of Professional Psychology, Dr. Goodstein is a Distinguished Practitioner of the National Academy of Practice. He is a licensed psychologist in both California and the District of Columbia. Dr. Goodstein is listed in Who’s Who in America and American Men and Women in Science.

He has been actively involved in developing and validating psychological tests for over 50 years. His published research involves over 20 books, 150 articles, and numerous book and test reviews. His most recent books include Personality Assessment (Third Edition) coauthored with Richard I Lanyon and published by McGraw-Hill and Individual Asessment: A Practical Guide for HR Professional, Trainers, and Manager, coauthored with Erich Prien and to be published in 2006 by Pfeiffer, a John Wiley imprint.

Since completing a three-year term as Executive Vice President and Chief Executive Officer of the American Psychological Association, psychology’s national membership association in 1988, he has been engaged in consulting, research, and writing. Prior to APA, Dr. Goodstein had a distinguished academic career, including professorships at the Universities of Iowa, Cincinnati, and Arizona State University where he served as Chair of the Department of Psychology. In addition, he has been a Fulbright Senior Lecturer (Professor) at the Vrije Universiteit in the Netherlands. After leaving academia and prior to joining APA, he was President and later Chairman of the Board of University Associates, Inc., now Pfeiffer and Company.


Dr. Richard I. Lanyon, Ph.D. Psychometrics

As co-author of the PeopleClues line of assessments, Dr. Lanyon is responsible for ongoing research, development and maintenance for achieving assessment validation objectives. Dr. Lanyon holds a degree in engineering from the University of Adelaide (Australia) in 1964, plus M.A. and Ph.D. degrees in clinical psychology from the University of Iowa (1964). He is a Diplomat of the American Board of Professional Psychology in Clinical Psychology (1971) and also in Forensic Psychology (1988). He has been a research-and-development engineer for the South Australian Government and has held academic appointments at several universities, including Harvard Medical School where he was also Chief Psychologist at the Massachusetts General Hospital. Since 1975, he has been Professor of Psychology at Arizona State University and was Director of the Ph.D. program in clinical psychology from 1975 to 1982. He has taught graduate-level courses in the development and use of psychological tests for nearly 40 years, and he has also taught courses in statistics, neuropsychological assessment, personality, and forensic psychology.

Dr. Lanyon has published more than 100 articles in academic and professional journals. His books have included A handbook of MMPI group profiles (University of Minnesota Press, 1968); (with B. P. Lanyon) Behavior therapy (Addison-Wesley, 1978); and (with Leonard D. Goodstein) three editions of the textbook Personality Assessment (Wiley, 1971, 1982, 1997), two editions of Adjustment, behavior, and personality (Addison-Wesley, 1975, 1979), and Readingsin personality assessment (1971). Tests he has developed include the Psychological Screening Inventory (1973, 1978); (with B. P. Lanyon) the Incomplete Sentences Task (1980); and (with Ruehlman and Karoly) the Multidimensional Health Profile (1998).

Much of Dr. Lanyon’s research activity has focused on the technology of constructing psychological tests, and in particular, on gaining a better understanding of the various ways in which test respondents tend to misrepresent themselves and on ways of identifying and measuring these distortions. He has given workshops on personality assessment and has consulted to organizations on the development and use of personnel-related psychological test instruments. In addition, he has conducted many individual psychological assessments in a wide variety of settings.


Dr. Jeanette Goodstein, Advisor

Jeanette Goodstein, a consultant and writer based in Washington, DC assists organizations in conducting a variety of research and analysis activities, focusing on job analysis, needs assessment, and program development and evaluation. She is co-author of Who's Driving Your Bus?, a book on codepen­dency in the workplace, and developed accompanying instructional materials and assessment instruments.

Among various consulting and writing projects, Dr. Goodstein has conducted an evaluation of a major management development program for Cathay Pacific Airways. She has also consulted with the National Institute for Mental Health on human resource development issues and, on behalf of its National Human Resource Development Task Force on Strategic Planning, wrote the National Mental Health HRD Strategic Plan. She has authored, coauthored, or edited several other books and articles including “A Roadmap for Evaluating Training,” and Introduction to Business Management, a basic textbook for Japanese students.

Following completion of her BA degree in history from the College of Wooster, she earned an MA in interna­tion­al relations from the Fletcher School of Law and Diplomacy in Boston. She later returned to graduate studies at Arizona State University, obtaining her doctoral degree in public policy and social psychology.


Nigel Newman, UK Managing Director

Nigel is responsible for the business sales, marketing and support of PeopleClues in the UK. Nigel is a teaching graduate with a background in European business management and has over 20 years experience in the use of psychometric assessment in the recruitment and development of effective personnel. He holds a Certificate in Occupational Testing, is a well-known conference speaker and contributor to recruitment journals.


Paul Newman, UK Technical Director

As UK Technical Director, Paul is responsible for all technical product enquiries for PeopleClues in the UK.

Paul is a founder member of Personal Consultancy Solutions Limited (PCSL) an HR Consultancy specialising in Recruitment & Selection, Learning & Development. Paul has a BA (Hons) degree in HR and Business Management and has delivered a wide range of consultancy solutions. Paul is also well versed in designing and delivering assessment centres, volume sourcing and attraction campaigns and modern talent management techniques. Paul's background in psychometric testing spans over 10 years and he is BPS Level A & B qualified.


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North America
PeopleClues Corporate Headquarters

Charleston, SC 29403
United States
(888) 477- 3883

PeopleClues UK

Oxford OX4 4GA
United Kingdom
+44 (0)1865 784 290